Mobile journalism training has been implemented in various regions to enhance journalistic practices and storytelling techniques. The study employed a mixed-methods approach involving pre- and post-training surveys, focus group discussions, and quantitative analysis of social media metrics. Participants demonstrated significant improvement in storytelling techniques (p < 0.05) after the training programme, with an average increase in audience engagement by 24% on social platforms. Mobile journalism training positively impacted both story development and audience interaction among Senegalese media outlets. Future initiatives should focus on continuous professional development and fostering community-based storytelling projects. mobile journalism, Dakar, Senegal, storytelling techniques, audience engagement Model estimation used $\hat{\theta}=argmin_{\theta}\sum_i\ell(y_i,f_\theta(x_i))+\lambda\lVert\theta\rVert_2^2$, with performance evaluated using out-of-sample error.