African Range Management (Agri/Env Science) | 15 May 2006
Challenges and Opportunities for E-commerce Adoption by SMEs in Egypt: An Ethnographic Study
H, a, s, s, a, n, K, a, m, e, l, ,, R, a, m, i, F, a, d, e, l, ,, A, h, m, e, d, E, l, -, M, a, s, r, y
Abstract
Egypt's SME sector is a significant contributor to its economy, yet it faces challenges in adopting e-commerce solutions. An ethnographic approach was employed to gather insights from 30 SME owners/managers through semi-structured interviews, focus group discussions, and observations. SMEs reported primary barriers such as inadequate internet connectivity (85%), lack of digital literacy among staff (72%), and high transaction fees (60%). The study identifies a need for government support in improving infrastructure and enhancing digital skills training to facilitate e-commerce adoption. Egyptian policymakers should prioritise investments in internet infrastructure and public-private partnerships to empower SMEs with digital tools and resources. e-commerce, SMEs, Egypt, challenges, opportunities