Adoption and Impact of Mobile Agriculture Communication Platforms Among Small-Scale Coffee Producers in Eastern Uganda,

Mobile agriculture communication platforms have been introduced to enhance communication between small-scale farmers and market intermediaries in various regions globally. A mixed-method approach was employed, including surveys and interviews with 250 small-scale coffee farmers from five districts in Eastern Uganda. Data analysis used descriptive statistics to identify trends and patterns in platform usage. The adoption rate of mobile agriculture communication platforms among small-scale coffee producers ranged from 45% to 65%, with higher rates observed in areas with better infrastructure and more educated farmers. Mobile agriculture communication platforms have significantly improved market access for small-scale coffee producers, though further engagement strategies are needed to optimise platform utilization and address challenges such as digital literacy gaps. Investment should be directed towards enhancing digital literacy among farmers through training programmes. Additionally, ongoing support is essential to sustain the adoption of these platforms over time.