Vol. 2012 No. 1 (2012)

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Cross-Cultural Challenges in Pan-African Enterprises Operating in Egypt

Ahmed El-Sayed, Helwan University Amira Abdel-Hamid, Department of Advanced Studies, Minia University
DOI: 10.5281/zenodo.18973459
Published: May 21, 2012

Abstract

Pan-African enterprises operating in Egypt face unique cross-cultural management challenges due to the diverse ethnicities, languages, and business practices of their workforce. A quantitative survey was conducted among Pan-African enterprises operating in Egypt, with a sample size of 200 respondents representing various sectors. Survey results indicated that language barriers (78%) and cultural misunderstandings (65%) are the most prevalent challenges faced by these companies. Pan-African companies must develop tailored cross-cultural management strategies to mitigate these challenges, ensuring a more harmonious workplace environment. Companies should invest in intercultural training programmes for managers and employees, fostering an inclusive organisational culture that values diversity and promotes understanding.

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How to Cite

Ahmed El-Sayed, Amira Abdel-Hamid (2012). Cross-Cultural Challenges in Pan-African Enterprises Operating in Egypt. African Accounting Studies, Vol. 2012 No. 1 (2012). https://doi.org/10.5281/zenodo.18973459

Keywords

Pan-AfricanCultural DiversityCross-Cultural ManagementEthnocentrismMulticulturalismQuantitative ResearchHofstede Dimensions

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Vol. 2012 No. 1 (2012)
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