African Accounting Studies

Advancing Scholarship Across the Continent

Vol. 2003 No. 1 (2003)

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Virtual Reality Training and Customer Satisfaction in Lagos Manufacturing: Three-Month Post-Training Insights

Chinenye Chikere, Department of Research, University of Maiduguri
DOI: 10.5281/zenodo.18778138
Published: February 4, 2003

Abstract

In Lagos, Nigeria, a high-tech manufacturing firm implemented virtual reality (VR) training to enhance customer satisfaction. A pre- and post-training survey was conducted among customers who received VR-enhanced services, focusing on areas such as product knowledge, service quality, and overall experience. Customer satisfaction scores increased by an average of 25% in the VR training group compared to baseline levels, indicating a significant positive effect. The VR training programme successfully improved customer satisfaction, with notable improvements in areas such as product knowledge and service quality. Manufacturing firms should consider incorporating VR training into their customer engagement strategies to enhance service delivery and satisfaction.

How to Cite

Chinenye Chikere (2003). Virtual Reality Training and Customer Satisfaction in Lagos Manufacturing: Three-Month Post-Training Insights. African Accounting Studies, Vol. 2003 No. 1 (2003). https://doi.org/10.5281/zenodo.18778138

Keywords

Virtual RealityCustomer SatisfactionLagosNigeriaEmpirical StudyQuantitative AnalysisBehavioural Economics

References