Vol. 2011 No. 1 (2011)

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Mobile Banking Adoption among Senegalese Households: Barriers and Facilitators Framework

Chigwediki Makhubele, National University of Science and Technology (NUST), Bulawayo Munyaneza Zvavada, Department of Advanced Studies, National University of Science and Technology (NUST), Bulawayo
DOI: 10.5281/zenodo.18936567
Published: January 1, 2011

Abstract

Mobile banking has emerged as a critical financial service in many African countries, offering convenience and accessibility to underserved populations. A comprehensive review of existing literature will be conducted to identify key factors influencing mobile banking usage. The theoretical framework offers insights into the socio-economic conditions that support or hinder mobile banking penetration in Senegal. Future research should focus on developing targeted educational programmes to enhance digital literacy and encourage broader adoption of mobile banking services.

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How to Cite

Chigwediki Makhubele, Munyaneza Zvavada (2011). Mobile Banking Adoption among Senegalese Households: Barriers and Facilitators Framework. African Marketing Journal, Vol. 2011 No. 1 (2011). https://doi.org/10.5281/zenodo.18936567

Keywords

African economiesmobile moneyfinancial inclusionsocio-economic factorsqualitative researchtransactional behaviourcultural acceptance

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Vol. 2011 No. 1 (2011)
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African Marketing Journal

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