Vol. 2010 No. 1 (2010)

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Cross-Cultural Management in Pan-African Enterprises: A Senegalese Perspective Comparative Study

Mariama Diop, Department of Interdisciplinary Studies, African Institute for Mathematical Sciences (AIMS) Senegal Issa Ndiaye, Department of Research, African Institute for Mathematical Sciences (AIMS) Senegal
DOI: 10.5281/zenodo.18916255
Published: July 4, 2010

Abstract

Cross-cultural management in Pan-African enterprises is a growing area of interest, with Senegal as an emerging market presenting unique challenges and opportunities. A mixed-methods approach including semi-structured interviews and a questionnaire survey was employed to gather data from managers in selected Pan-African enterprises operating in Senegal. Findings indicate that language barriers significantly impact effective communication between managers and subordinates, with approximately 40% of respondents reporting frequent misunderstandings due to linguistic differences. The study reveals a nuanced understanding of cross-cultural management challenges specific to Senegalese contexts, highlighting the need for tailored strategies in multinational Pan-African enterprises. Pan-African companies should invest in language training programmes and culturally sensitive communication protocols to enhance managerial effectiveness and employee engagement.

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How to Cite

Mariama Diop, Issa Ndiaye (2010). Cross-Cultural Management in Pan-African Enterprises: A Senegalese Perspective Comparative Study. African Behavioral Finance (Business/Economics/Psychology crossover), Vol. 2010 No. 1 (2010). https://doi.org/10.5281/zenodo.18916255

Keywords

African geographycross-cultural managementdiaspora studiesethnocentrisminstitutional theoryqualitative methodssoft power

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Vol. 2010 No. 1 (2010)
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African Behavioral Finance (Business/Economics/Psychology crossover)

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