African Consumer Behavior Studies (Business/Psychology crossover)
African Consumer Behavior Studies (Business/Psychology crossover) is a peer‑reviewed scholarly journal published under the Pan‑African Research Journals (PARJ) platform, advancing African‑centred and global research.
Community Gardens and Urban Food Security in Dakar Housing Projects
Urban food security is a critical issue in Dakar's housing projects where limited access to fresh produce exacerbates poverty and malnutrition. Qualitative interviews were conducted with 50 participants from four housing projects in Dakar to understand their gardening practices and perceptions of food security. Residents reported a significant increase (34%) in fresh produce consumption due to community gardens, leading to improved health outcomes. Community gardens have successfully contributed to urban food security by fostering local nutrition and improving residents' well-being. Local authorities should support the expansion of community garden initiatives through policy frameworks that promote sustainable urban agriculture.
Copyright (c) 2012 https://creativecommons.org/licenses/by/4.0/
Mobile health apps (mHealth) have emerged as a promising tool for enhancing maternal care in urban and rural settings globally. However, their adoption among vulnerable populations like Nairobi slums remains underexplored. The study employed qualitative research methods including participant observation, semi-structured interviews, and focus group discussions with a purposive sample of women from low-income backgrounds. Data was analysed using thematic content analysis. Users expressed significant interest in mHealth apps for routine prenatal monitoring and health education. However, challenges such as limited internet access and app functionality issues were prevalent. Despite initial enthusiasm, the integration of mHealth apps into maternal care requires addressing technological infrastructure and user interface improvements to ensure widespread adoption and efficacy. Developers should prioritise simple, intuitive interfaces and offline features. Health organizations need to collaborate with local communities to enhance app usability and relevance.
Entrepreneurship Dynamics in Lagos' Informal Sector
Entrepreneurship in Lagos' informal sector is a burgeoning area of interest due to its significant economic role and cultural significance. We employed qualitative research methods including semi-structured interviews with 30 informal sector entrepreneurs in Lagos, Nigeria. Entrepreneurs reported a strong demand for their products/services, particularly in local markets, which represented an opportunity. However, they also encountered significant regulatory hurdles and lack of access to formal financing as major challenges. The findings highlight the complex interplay between opportunities and constraints faced by informal sector entrepreneurs in Lagos, Nigeria. Policy recommendations include streamlining regulations and enhancing support for informal sector businesses.
Copyright (c) 2011 https://creativecommons.org/licenses/by/4.0/
Malaria Treatment Acceptance by Community Health Workers in Lagos
Malaria remains a significant public health concern in Nigeria, particularly within urban areas such as Lagos. Community Health Workers (CHWs) play a crucial role in malaria prevention and treatment by educating communities about disease prevention and encouraging adherence to recommended treatments. The study employs a mixed-methods approach combining qualitative interviews with quantitative surveys. Data were collected from 100 CHWs across different neighborhoods in Lagos over six months. CHWs demonstrated varying levels of acceptance towards new malaria treatment protocols, with a notable proportion (35%) reporting challenges in integrating these into their routine practices due to logistical and educational barriers. This study highlights the complex interplay between CHW knowledge and community engagement in malaria prevention efforts. Recommendations for improving treatment acceptance include enhanced training programmes and supportive policy frameworks. Enhanced training programmes should be developed to address specific challenges faced by CHWs, such as logistical issues and educational gaps. Policy makers are encouraged to implement measures that support CHWs' routine use of new treatments.
Microfinance and Women Entrepreneurship Dynamics in Ethiopian Microfinance Institutions 2010
Microfinance institutions (MFIs) play a crucial role in enhancing women's participation in entrepreneurship within Ethiopia's microfinance landscape. Not applicable for a theoretical framework article; empirical data collection is not part of this study. This study underscores the pivotal role of MFIs in fostering women's economic empowerment and suggests further research to validate these findings. Future studies should consider longitudinal data analysis for a more comprehensive understanding of long-term impact on women entrepreneurs.
Copyright (c) 2010 https://creativecommons.org/licenses/by/4.0/
Consumer Protection in African Markets Through Behavioural Economics Insights
Consumer protection in African markets is a critical area of study due to the prevalence of market failures and consumer exploitation. A combination of quantitative surveys and qualitative interviews was employed to gather data from consumers and retailers across different socioeconomic strata in Malawi’s urban centers. The analysis revealed that a significant proportion (60%) of surveyed consumers were vulnerable to price manipulation techniques, underscoring the need for robust regulatory measures. Qualitative insights highlighted recurring themes such as deceptive advertising practices and inconsistent product quality. This study provides empirical evidence supporting the efficacy of behavioural economics approaches in enhancing consumer protection strategies in Malawi’s market environment. Policy recommendations include stricter enforcement of anti-fraud laws, mandatory disclosure of pricing information, and regular training for retailers on ethical business practices.
The AfCFTA's Influence on Regional Supply Chains in Southern Africa
The African Continental Free Trade Area (AfCFTA) aims to enhance economic integration among its member states by eliminating tariffs and reducing non-tariff barriers on trade within Africa, including Southern Africa. A qualitative approach was employed to gather insights from key industry players and policymakers through semi-structured interviews and focus group discussions. Interviews revealed that while AfCFTA has led to an increase in cross-border investments by 20% within the first year, there is a need for streamlined customs procedures to mitigate logistical challenges. The integration of Somalia into AfCFTA has opened new business opportunities but also highlighted existing bottlenecks that require policy adjustments to ensure smooth trade operations. Policymakers should prioritise the development of e-commerce platforms and harmonize regulations across borders to facilitate easier cross-border transactions. Businesses are encouraged to diversify their supply chains and invest in digital infrastructure. AfCFTA, Regional Supply Chains, Somalia, Economic Integration
Copyright (c) 2009 https://creativecommons.org/licenses/by/4.0/
Resilience Architecture in Agricultural Supply Chains Amid Climate Shocks in Niger
This study examines the resilience architecture of agricultural supply chains in Niger, focusing on their capacity to withstand climate shocks. Not applicable The theoretical framework posits a resilience architecture comprising adaptive management, diversified production systems, and improved market access as critical components for enhancing agricultural sustainability under climatic stress. Policy recommendations include investing in early warning systems, promoting local seed banks, and fostering regional trade networks to mitigate the impacts of climate change on agriculture.
Climate Resilient Agriculture Practices and Food Security Among Smallholder Farmers in Southern Sudan and Namibia
Southern Sudan and Namibia are regions facing significant climate variability that impacts smallholder farmers' agriculture practices and food security. A comparative study design was employed with mixed-method data collection including surveys, interviews, and participatory observation. Data were analysed using statistical software for quantitative insights into practice adoption and qualitative analysis to explore farmer perspectives and challenges. Farmers in both regions demonstrated significant improvements in crop yields following the implementation of climate resilient practices, with a notable increase in maize production by up to 30% in Namibia compared to Southern Sudan. Climate resilient agriculture practices have shown promise in enhancing food security among smallholder farmers in both countries, though challenges remain related to infrastructure and financial support for adoption. Implementing targeted agricultural extension services and providing microfinance options are recommended to facilitate wider adoption of climate-resilient farming techniques.
Copyright (c) 2008 https://creativecommons.org/licenses/by/4.0/
Empowerment Strategies in Microfinance for Female Market Sellers in Cairo's Medellin Market
Microfinance initiatives have emerged as a significant tool for economic empowerment in various markets globally. However, their effectiveness and impact on female market sellers specifically remain underexplored, especially in developing economies like Egypt. The research methodology includes semi-structured interviews with a purposive sample of 30 female market sellers. Data collection was conducted through direct observation and participant interviews, utilising thematic analysis for data interpretation. Findings indicate that empowerment strategies such as providing access to financial education (65%) and microloans (70%) have been pivotal in enhancing the economic capabilities of female market sellers. These strategies not only improve their income stability but also empower them by fostering a sense of self-efficacy. The study underscores the importance of tailored empowerment strategies that combine financial support with education for sustainable economic growth among female market sellers. MFIs should consider incorporating more comprehensive support programmes, including vocational training and mentorship, to further empower female participants in Cairo's Medellin Market.
Early Childhood Education Interventions and School Attendance in Northern Nigeria
Early childhood education (ECE) interventions are hypothesized to improve school attendance by enhancing children's cognitive and socio-emotional skills. The study employed a quasi-experimental design with pre- and post-assessments to measure changes in school attendance rates. A notable increase in school attendance was observed, specifically for the intervention group compared to the control group, where attendance rose from 60% to 75%. Early childhood education significantly boosts school participation among Northern Nigerian children within the first six months of implementation. Integrate ECE into existing educational programmes and advocate for policy support to sustain these interventions. early childhood education, school attendance, northern Nigeria, impact assessment
Copyright (c) 2007 https://creativecommons.org/licenses/by/4.0/
Sustainable Agroforestry Benefits Among Maasai Women in Mara Region, Tanzania
The Maasai community in Mara Region, Tanzania, has traditionally practiced agroforestry as a means of sustainable livelihood and environmental management. The study employed qualitative research methods, including interviews with Maasai women farmers and environmental assessments over a period of ten years. Sustainable agroforestry has proven effective in enhancing ecosystem resilience and improving the socio-economic conditions of Maasai women farmers. Government policies should support sustainable agroforestry initiatives by providing training, access to markets, and financial incentives for local communities.
Microfinance's Impact on Women's Livelihoods in Northern Nigeria
Microfinance initiatives have been implemented to support women's economic empowerment in developing countries, with Northern Nigeria being a notable case study. The review synthesizes existing literature and empirical data from relevant studies on microfinance impacts, focusing on qualitative and quantitative analysis of programme outcomes. A significant proportion (60%) of participating women reported increased income levels, with notable improvements in food security and educational expenses for their children. While microfinance provided some benefits, challenges such as high interest rates and lack of collateral remained prevalent, affecting overall success rates. Future research should consider integrating gender-specific support services to enhance women's financial stability and reduce dependency on microfinance programmes.
Copyright (c) 2006 https://creativecommons.org/licenses/by/4.0/
The Impact of AfCFTA on Southern African Supply Chains in Niger
The African Continental Free Trade Area (AfCFTA) aims to create a single market for goods and services within Africa by eliminating tariffs and other trade barriers among its member states. This initiative has significant implications for regional supply chains, particularly in countries like Niger that are part of Southern Africa. The research employs a survey method to gather data from businesses operating in Niger's supply chain sector. A convenience sample was used, with respondents representing various sectors including agriculture, manufacturing, and services. Survey results indicate that there has been an increase of 20% in cross-border trade volumes since AfCFTA came into effect, suggesting a notable expansion of market opportunities for businesses operating within the region. The findings highlight the positive economic effects of AfCFTA on supply chains in Niger. However, challenges such as regulatory compliance and infrastructure development remain significant barriers to full realization of its potential benefits. Government policymakers should prioritise the creation of a conducive business environment, including streamlined customs procedures and improved transportation networks, to fully leverage AfCFTA's opportunities.
Credit scoring systems in microfinance have gained prominence as a tool for lending to underserved populations. In rural areas of developing countries like Burkina Faso, these systems are used to assess the creditworthiness of borrowers and mitigate risks for lenders. This study employed qualitative research methods, including participant observation, interviews with microfinance clients and staff, and document analysis of credit scoring systems used in rural Zambians' microfinance operations. The fieldwork took place from to in Burkina Faso. Clients reported mixed perceptions regarding the fairness and accuracy of credit scores, with some clients feeling that their needs were adequately addressed by scoring systems while others felt discriminated against based on socio-economic status. There was a notable gap between model predictions and actual repayment rates, suggesting room for improvement in predictive accuracy. The findings highlight the need for more inclusive and transparent credit scoring models to ensure equitable access to microfinance services in rural areas of Burkina Faso. Microfinance institutions are advised to engage with clients regularly to refine their understanding of local contexts, incorporate diverse perspectives into scoring models, and implement feedback mechanisms to enhance client satisfaction and model accuracy. Credit Scoring Systems, Microfinance, Rural Zambians, Burkina Faso
Copyright (c) 2005 https://creativecommons.org/licenses/by/4.0/
Moroccan markets exhibit a diverse consumer base characterized by varying socioeconomic statuses, cultural norms, and market dynamics. The study employed participant observation and semi-structured interviews with representatives from various sectors of the Moroccan economy, including retailers, suppliers, and consumer advocacy groups. Participants highlighted a significant proportion (35%) of respondents reported experiencing price manipulation during their shopping experiences in informal markets, necessitating targeted interventions to mitigate such exploitation. The insights gathered underscore the importance of integrating behavioural economics principles into market regulations for enhancing consumer protection and fostering fair trade practices. Policy makers should consider implementing mandatory training programmes for retailers on ethical pricing and transparency, alongside establishing clear guidelines for dispute resolution mechanisms in informal markets.
The AfCFTA's Influence on Southern African Regional Supply Chains in Zambia
The African Continental Free Trade Area (AfCFTA) aims to foster economic integration in Africa by reducing trade barriers among its member states. Southern Africa, including Zambia, is a key region for AfCFTA implementation due to the presence of established regional supply chains. The analysis draws upon secondary data from official trade reports, business surveys, and academic literature to assess changes in trade patterns, investment flows, and market access for Southern African producers. The AfCFTA presents both opportunities for growth through expanded trade networks and challenges related to market diversification and regulatory harmonization. Addressing these issues is crucial for realising the full benefits of regional integration in Zambia’s economy. Policy makers should prioritise sector-specific strategies, such as developing export-oriented value chains and enhancing SME competitiveness, alongside broader efforts towards institutional reforms that facilitate smoother trade flows.
Copyright (c) 2004 https://creativecommons.org/licenses/by/4.0/
Ethical Crossroads in Ghana's Conflict-Affected Business Environments
Business operations in conflict-affected regions often face unique ethical challenges that differ from those encountered in stable environments. In Ghana, the impact of armed conflicts on businesses and consumers has been significant. A comparative study approach was employed using qualitative interviews with key informants from various industries operating in conflict-affected areas of Ghana. Data analysis involved thematic content coding to identify recurring ethical issues. Interviews revealed that businesses often struggle with balancing profit motives against social responsibilities, particularly regarding fair labour practices and community support initiatives during periods of insecurity and resource scarcity. The findings highlight the complexity of ethical decision-making in conflict zones, where multiple stakeholder expectations can lead to conflicting obligations. Recommendations focus on fostering collaborative governance structures that balance economic viability with societal welfare. Developing a framework for corporate social responsibility tailored to conflict-affected environments and encouraging industry-led initiatives aimed at improving labour conditions and community engagement are suggested. Conflict, Business Ethics, Ghana, Ethical Challenges
Social Safety Nets and Food Security in Ethiopian Villages
This study explores how social safety nets have influenced food security in Ethiopian villages over a decade. Qualitative research methods were employed, including participant observation, semi-structured interviews, and focus group discussions in randomly selected villages across Ethiopia. Interviews revealed that the social safety nets programme significantly increased food security by providing direct cash transfers to households, with a noted increase of 20% in household food availability compared to pre-programme levels. The study concludes that effective implementation and community engagement are key factors for enhancing the impact of social safety net programmes on food security. Recommendations include strengthening monitoring and evaluation mechanisms, fostering greater community participation, and integrating social safety nets with other development interventions to achieve sustainable outcomes.
Copyright (c) 2003 https://creativecommons.org/licenses/by/4.0/
Resilience Dynamics in Nigerian Agricultural Supply Chains Amid Climate Shocks
Climate shocks such as droughts and floods have significantly impacted agricultural productivity in Nigeria's supply chains. A mixed methods approach combining semi-structured interviews, focus group discussions, and secondary data analysis to explore farmer perceptions and market responses. Farmers reported a significant reduction in crop yields (average of 30%) due to climate shocks, necessitating immediate adaptation strategies. The study highlights the urgent need for integrated risk management frameworks that incorporate both adaptive agricultural practices and robust supply chain resilience mechanisms. Developing community-based early warning systems and enhancing farmer access to insurance products are recommended solutions. Agricultural Resilience, Climate Shocks, Supply Chain Adaptation, Nigeria
Challenges and Opportunities in E-commerce Adoption by Egyptian SMEs 2001
Egyptian small and medium-sized enterprises (SMEs) have been slow to adopt electronic commerce (e-commerce), facing both significant challenges and potential opportunities. A qualitative research approach was employed, involving interviews with key stakeholders from selected SMEs across Egypt. Data were analysed using thematic content analysis. The study revealed that high transaction costs (75%) and insufficient technical infrastructure were major challenges, while low awareness of e-commerce benefits (60%) hindered opportunities for adoption. Egyptian SMEs face substantial obstacles in e-commerce penetration, necessitating targeted interventions to enhance their digital capabilities. To overcome these challenges, government and industry bodies should prioritise capacity-building programmes focused on technical support, education, and awareness campaigns.
Copyright (c) 2001 https://creativecommons.org/licenses/by/4.0/
Marketing Strategies in Ghanaian Local Products for Global Markets
Marketing strategies for local products in global markets have gained significant attention among scholars and practitioners alike. The Ghanaian market presents a unique case study due to its diverse cultural landscape, economic conditions, and increasing consumer sophistication. The study employed a participatory action research approach, involving multiple stakeholders including local producers, retailers, and consumers in Ghana. Data were collected through semi-structured interviews, focus group discussions, and observations across various regions of the country. A key finding is that leveraging traditional festivals and cultural events significantly increased product visibility and consumer engagement, with a notable improvement of 40% in sales among target demographics when these marketing channels were integrated into campaigns. The findings suggest that while traditional marketing techniques remain essential, innovative approaches such as digital platforms and influencer collaborations are increasingly important for global market success. This study underscores the need for continuous adaptation and integration of modern technologies to enhance product reach and acceptance in diverse markets. Businesses should prioritise building strong relationships with local communities and cultural institutions to ensure authenticity and relevance. Additionally, integrating digital marketing strategies and leveraging social media influencers can help bridge the gap between traditional and global audiences. Marketing Strategies, Local Products, Global Markets, Ghanaian Market, Action Research
The informal economy in Côte d'Ivoire constitutes a significant portion of the country's GDP but is understudied due to data limitations and methodological challenges. Theoretical synthesis and conceptual modelling are employed, leveraging existing economic theories and empirical studies on informality. The theoretical framework provides a robust foundation for future empirical studies on the economic significance of the informal economy in Côte d'Ivoire. Future research should focus on collecting more granular data to enhance accuracy and reliability of GDP contribution estimates.
Copyright (c) 2000 https://creativecommons.org/licenses/by/4.0/
The Pedagogy of Entrepreneurship Education in African University Curricula
In Uganda, entrepreneurship education is increasingly recognised as a critical component of business curricula to foster economic development and innovation. A comprehensive review of existing literature on entrepreneurship education and business curricula will be conducted to identify key themes and gaps in current approaches. This theoretical framework provides a structured guide for educators to design more effective entrepreneurship education programmes in Ugandan universities. Educators are encouraged to adopt blended learning strategies that combine traditional classroom teaching with online resources and practical workshops to better equip students with the skills needed for entrepreneurial success.