Digital Transformation's Influence on North African Retail Sector,

Digital transformation has become a critical factor in shaping business operations globally, particularly within the retail sector of North Africa's South African market. This study aims to explore how digital innovations have influenced traditional retail practices and outcomes. This research employs a mixed-methods approach, combining qualitative interviews with industry experts and quantitative data analysis of publicly available market reports. Focus groups were conducted to gather insights from retailers and consumers on digital transformation’s effects. Findings indicate that while digital transformation has led to an increase in online sales by 30% among retail businesses, it has also resulted in a shift towards e-commerce platforms rather than traditional brick-and-mortar stores. Customer engagement through mobile applications rose from 25% in to over 60% by . The study concludes that digital transformation is pivotal for the retail sector’s future sustainability and competitiveness, though challenges such as infrastructure limitations persist. Retailers should prioritise investing in digital technologies tailored to their market needs to maintain customer loyalty. Governments can support innovation through policies promoting digital infrastructure development.