African Journal of Human Resource Management | 16 January 2003
Theoretical Foundations for Marketing Strategies in Global Local Product Ventures: Insights from Ghanaian Context
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Abstract
This article explores the theoretical foundations for marketing strategies in global-local product ventures, focusing on the Ghanaian context. Not applicable as it is a theoretical framework article. Theoretical insights derived from this study provide a robust foundation for marketers aiming to navigate the complexities of global-local market entry successfully. Marketers should prioritise understanding local consumer behaviors and incorporate culturally relevant elements into their marketing strategies to enhance market success.