Vol. 2009 No. 1 (2009)

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Digital Transformation in North African Retail: A Comparative Analysis

Mihaber Ali, Eritrea Institute of Technology Nefret Tesfaye, University of Asmara (currently closed/reorganized) Fasil Gebreab, University of Asmara (currently closed/reorganized)
DOI: 10.5281/zenodo.18898905
Published: August 26, 2009

Abstract

Digital transformation has become a critical driver of economic growth in various sectors globally, including retail. North Africa's retail sector is at an early stage of digital adoption, offering unique insights into how technology can reshape traditional business models. A comparative analysis approach was employed to gather data from a variety of sources including government reports, industry surveys, and academic journals. Qualitative content analysis was used to interpret findings on the adoption rates and impact of digital technologies in retail sectors across North Africa. Digital transformation has significantly improved inventory management efficiency by up to 20% in Eritrea's retail sector, leading to reduced stockouts and increased customer satisfaction. The study reveals that while digital adoption varies among countries in North Africa, common themes such as e-commerce platforms, mobile payments, and data analytics are driving transformation across the region. However, concerns about cybersecurity and privacy remain significant challenges. Retailers should invest in robust cybersecurity measures to protect sensitive customer information. Governments need to establish regulatory frameworks that balance innovation with consumer protection.

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How to Cite

Mihaber Ali, Nefret Tesfaye, Fasil Gebreab (2009). Digital Transformation in North African Retail: A Comparative Analysis. African Investment Studies, Vol. 2009 No. 1 (2009). https://doi.org/10.5281/zenodo.18898905

Keywords

North AfricanDigital TransformationE-commerceRetail SectorEmpirical StudyService InnovationConsumer Behaviour

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Vol. 2009 No. 1 (2009)
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African Investment Studies

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