African Labour Economics (Economics/Social crossover) | 06 November 2000
Behavioural Economics in Promoting Nutrition Interventions Among Pregnant Women in Abidjan Rural Communities: A Five-Month Impact Analysis
B, o, n, g, i, w, e, M, o, l, o, t, s, i, ,, T, h, a, b, o, M, o, l, e, t, e, ,, S, i, p, h, o, K, h, u, m, a, l, o
Abstract
Nutrition interventions are crucial for promoting healthy pregnancies in rural communities, especially among pregnant women who may face barriers to adherence. A randomized controlled trial was employed, with participants randomly assigned to either the intervention group or control group. Data collection included pre- and post-intervention surveys and dietary diaries. The intervention led to a significant increase in the consumption of fruits and vegetables by 25% among pregnant women compared to baseline levels. Behavioural economics strategies can effectively enhance nutrition practices among rural pregnant women, with measurable improvements observed within a short timeframe. Implementing behavioural economic interventions should be considered as part of broader health programmes targeting nutritional status in rural communities.