Vol. 2003 No. 1 (2003)

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Challenges and Opportunities in E-commerce Adoption by SMEs in Egypt: A Qualitative Study

Ahmed El-Naazi, Department of Research, American University in Cairo (AUC) Oumar Khaled, Department of Research, Tanta University Hisham Amin, Department of Research, Alexandria University
DOI: 10.5281/zenodo.18778520
Published: May 28, 2003

Abstract

This study examines the challenges and opportunities faced by small and medium-sized enterprises (SMEs) in Egypt as they adopt e-commerce practices. Qualitative data collection methods were employed, including semi-structured interviews and document analysis. The sample was drawn from a diverse range of industries across Egypt's major cities. The study identified that the primary challenge for SMEs in e-commerce is infrastructure limitations, with over 70% of respondents reporting difficulties in accessing reliable internet connectivity and digital payment systems. SMEs face significant hurdles in establishing an online presence due to inadequate technological infrastructure. However, there is growing interest and potential in leveraging e-commerce for market expansion. To overcome the identified challenges, policymakers should prioritise investments in broadband infrastructure and support initiatives that enhance digital literacy among SME owners. E-commerce Adoption, Small and Medium-Sized Enterprises (SMEs), Egypt, Infrastructure Limitations

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How to Cite

Ahmed El-Naazi, Oumar Khaled, Hisham Amin (2003). Challenges and Opportunities in E-commerce Adoption by SMEs in Egypt: A Qualitative Study. African Labour Economics (Economics/Social crossover), Vol. 2003 No. 1 (2003). https://doi.org/10.5281/zenodo.18778520

Keywords

EgyptianSMEse-commercechallengesopportunitiesqualitativecontext

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Vol. 2003 No. 1 (2003)
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African Labour Economics (Economics/Social crossover)

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