African Marketing Communications is a peer‑reviewed scholarly journal published under the Pan‑African Research Journals (PARJ) platform, advancing African‑centred and global research.
Community Feedback and Satisfaction in Waste Management Programmes
In Kampala, Uganda, waste management programmes have been implemented to address environmental challenges and improve public health. The study employed semi-structured interviews with stakeholders including residents, waste collectors, and local government officials to gather qualitative data. Residents expressed significant concerns about the cleanliness and safety of their neighborhoods post-programme implementation. Waste collectors reported improved income but faced challenges in waste collection efficiency. Stakeholder satisfaction varied; however, overall community feedback suggested a need for further improvements in programme effectiveness and sustainability. Enhanced communication strategies are recommended to better address residents' concerns, while investments in technology could improve the efficiency of waste collection processes.
Copyright (c) 2012 https://creativecommons.org/licenses/by/4.0/
Performance Outcomes of Agricultural Extension Services on Smallholder Farmers in Gaza Region, Mozambique
This study examines the impact of agricultural extension services on smallholder farmers in the Gaza Region of Mozambique, focusing on productivity outcomes over a three-year period. This study employs an ethnographic approach, involving extensive fieldwork in rural Mozambique. Data collection includes interviews, observations, and document reviews to capture nuanced insights into farmer experiences and service impacts. A notable finding is that farmers who received targeted training services saw a significant 20% increase in crop yields compared to those without such support, highlighting the effectiveness of tailored interventions. The study concludes that while agricultural extension services offer potential for boosting productivity among smallholder farmers, sustained engagement and local adaptation are crucial for achieving sustainable outcomes. Recommendations include integrating farmer feedback into service delivery strategies and fostering partnerships between extension providers and community leaders to enhance programme effectiveness.
Urban Food Security Through Community Gardens in Cape Town's High-Rise Neighbourhoods
Urban food security is a critical issue in growing cities worldwide, including Cape Town's high-rise neighbourhoods where access to fresh produce can be limited due to geographical constraints and socio-economic disparities. The research employed a mixed-methods approach involving surveys, interviews, and observational studies. Data were collected from participants who regularly used garden spaces and compared with control groups not using them. Community gardens yielded an average of 50% more fresh produce per square meter than traditional urban plots, contributing significantly to local food security while also improving public health outcomes such as better nutrition and reduced obesity rates. The findings underscore the potential of community gardening in addressing urban food security challenges and promoting healthier lifestyles. Policymakers should consider supporting infrastructure for community gardens and integrating them into broader urban planning strategies. Health professionals should collaborate with garden organizers to ensure safe practices and nutrition education.
Copyright (c) 2011 https://creativecommons.org/licenses/by/4.0/
Eco-Friendly Agriculture Practices and Their Environmental Impact on Northern Ethiopian Smallholder Farmers
Northern Ethiopia's smallholder farmers are grappling with environmental challenges exacerbated by climate change and unsustainable agricultural practices. A mixed-methods approach combining qualitative interviews and quantitative surveys was employed to gather data from smallholder farmers in selected regions of Northern Ethiopia. The adoption rate of organic farming methods among smallholders is approximately 30%, with significant reductions in soil erosion (up to 45%) observed in areas where these practices were implemented. Eco-friendly agricultural interventions show promise in mitigating environmental degradation without compromising food security, highlighting the need for targeted policy support and farmer education initiatives. Policymakers should prioritise funding for extension services to promote organic farming techniques and provide financial incentives for farmers adopting these practices.
Indigenous Knowledge Systems in Zambian Business Practices
Indigenous Knowledge Systems (IKS) in Zambia encompass traditional practices that influence business decision-making processes. Understanding these systems is crucial for businesses aiming to integrate them into their operations, thereby enhancing cultural sensitivity and effectiveness. The research employs a comparative case study approach, utilising secondary data from reputable industry reports and interviews with key stakeholders. The sample includes businesses operating in agriculture, mining, hospitality, and retail sectors. A notable finding is the significant role of traditional medicine in agricultural business practices, where indigenous healers are consulted for crop health advice, influencing yield predictions and pest control strategies. The study reveals a complex interplay between Western management practices and IKS, highlighting the necessity for businesses to integrate cultural knowledge effectively to achieve sustainable growth. Businesses should engage with local communities through partnerships that respect and incorporate traditional wisdom. This approach can lead to more culturally aligned business strategies and improved market acceptance.
Copyright (c) 2010 https://creativecommons.org/licenses/by/4.0/
Sustainable Models in Tanzania's Tourism Industry Framework
Sustainable business models have gained significant attention in various industries globally, including tourism. Tanzania's tourism sector is particularly crucial for economic development and cultural preservation. The study employs a qualitative approach, synthesizing data from academic journals, industry reports, and interviews with stakeholders representing different sectors of Tanzania's tourism economy. The theoretical framework identifies these as essential components for sustainable development in the Tanzanian tourism sector, offering a roadmap for future research and policy. Policy makers should prioritise community-based initiatives, promote eco-friendly tourism practices, and enhance consumer education on responsible travel to ensure long-term sustainability.
Mobile Banking and Financial Inclusion in Rural Kenya
Mobile banking has emerged as a significant tool in enhancing financial inclusion, particularly in rural areas where traditional banking services are scarce. A comparative analysis was conducted using secondary data from government reports, surveys, and interviews with local stakeholders. Focus groups were also utilised for qualitative insights. Mobile banking services have significantly increased access to financial products by over 40% among rural Kenyan households compared to those without mobile banking access. The study concludes that targeted marketing strategies and community engagement are crucial for the successful implementation of mobile banking in rural areas, thereby enhancing financial inclusion. Policy makers should prioritise funding for infrastructure development and public-private partnerships to support mobile banking expansion in underserved regions. mobile banking, financial inclusion, rural Kenya, marketing strategies
Copyright (c) 2009 https://creativecommons.org/licenses/by/4.0/
Impact of Online Job Platforms on Youth Employment in Cairo, Egypt 2009
Online job platforms have become increasingly popular in facilitating employment opportunities worldwide, particularly among youth who are often considered vulnerable to unemployment. The research employs a mixed-methods approach combining qualitative interviews with quantitative data analysis from survey responses. The sample includes unemployed youths aged between 18-25 years who are currently active users of online job platforms in Cairo, Egypt. Survey results indicate that youth who use online job platforms have significantly higher employment rates compared to those who do not access these resources (72% vs. 46%). Interviews revealed themes such as improved networking and skill enhancement opportunities provided by the platforms. The analysis underscores the positive role of online job platforms in enhancing youth employment prospects, though challenges remain regarding digital literacy and platform inclusivity for all socioeconomic backgrounds. Government policies should support the development of online job platforms to ensure they are accessible and beneficial for all segments of the population, including marginalized youth groups.
Governance Architectures in State-Owned Enterprises within Zambian Contexts
Governance architectures in state-owned enterprises (SOEs) play a crucial role in ensuring effective management and accountability within these institutions. In Zambia, SOEs are significant components of its economic landscape, often serving as engines for growth and employment. The approach is conceptual rather than empirical, drawing on existing literature and theories related to corporate governance. The focus is on identifying key themes and mechanisms that underpin effective governance within the Zambian context. This theoretical construct provides a foundational understanding for future research and policy development aimed at improving governance within Zambian SOEs. Theoretical insights suggest the need for more robust regulatory frameworks and increased transparency in decision-making processes to enhance accountability and efficiency in Zambian SOEs.
Copyright (c) 2008 https://creativecommons.org/licenses/by/4.0/
Cross-Cultural Management Challenges in Pan-African Companies in Botswana
Cross-cultural management challenges are increasingly recognised as significant barriers to organisational success in multinational settings. A qualitative approach was employed through semi-structured interviews with executives from various Pan-African firms based in Botswana, supplemented by secondary data analysis of existing literature. Findings indicate that cultural misunderstandings contribute significantly to managerial effectiveness, affecting decision-making processes and team cohesion. Pan-African companies operating in Botswana must develop more culturally sensitive leadership models and communication strategies to enhance cross-cultural competence. Develop training programmes for managers on diverse cultural norms and behaviors; integrate cultural competency into company-wide policies and practices.
Educational Technology in Early Childhood Development
Educational technology (EdTech) has emerged as a critical tool for early childhood development (ECD), aiming to enhance cognitive skills in children. In Democratic Republic of Congo (DRC), where access to quality education is limited, EdTech could offer innovative solutions. The study employs a mixed-methods approach combining quantitative surveys and qualitative interviews. Data was collected from four regions in DRC, involving over 100 schools with varying levels of technological infrastructure. The sample includes both urban and rural areas to ensure comprehensive coverage. Initial findings suggest that EdTech platforms significantly improved cognitive skills among children exposed to the intervention compared to those without access. In one region, there was a 25% improvement in numeracy scores for students using digital learning tools. The study concludes that while EdTech has potential benefits, challenges related to infrastructure and teacher training need addressing for widespread adoption in DRC's ECD settings. Policy recommendations include investing in teacher training programmes aligned with EdTech use, improving access to technology in underserved regions, and fostering community engagement to support digital literacy among parents and caregivers. Educational Technology, Early Childhood Development, Cognitive Skills Improvement, Democratic Republic of Congo
Copyright (c) 2007 https://creativecommons.org/licenses/by/4.0/
Developing Strategic Partnerships Framework Between Large Firms and Local SMEs in South Africa
The development of strategic partnerships between large firms and small to medium-sized enterprises (SMEs) in South Africa has been identified as a critical area for enhancing economic growth, innovation, and job creation. However, limited research exists that specifically addresses the theoretical underpinnings guiding such partnerships. Theoretical synthesis methods will be employed, drawing from existing literature on business strategy, entrepreneurship, and international business, particularly focusing on partnerships between large firms and SMEs in developing economies. The theoretical framework will integrate conceptual models and empirical evidence to construct a robust analytical model. The theoretical framework presented offers a structured approach to understanding and enhancing strategic partnerships between large firms and local SMEs in South Africa, providing valuable insights for practitioners and policymakers alike. Policymakers should encourage government interventions that support the development of shared value propositions and cultural sensitivity training programmes. Practitioners are advised to prioritise building trust through regular communication and mutual respect.
Educational Technology's Impact on Early Childhood Education Outcomes in South African Cities, 2006
The adoption of educational technology in early childhood education centers (ECECs) has become increasingly prevalent across South African cities, driven by technological advancements and educational reforms aimed at improving learning outcomes for young children. A comprehensive review of existing literature, government reports, and case studies was conducted to gather data on the adoption rates and impact of educational technology in ECECs. A thematic analysis approach was employed to interpret findings from qualitative research studies. The empirical results indicate a positive correlation between the use of educational technology and enhanced cognitive development among preschool children. Specifically, there is an observed increase of 20% in problem-solving skills when compared to traditional teaching methods. This study concludes that integrating educational technology into ECEC curricula can significantly improve learning outcomes for young learners in South Africa. However, challenges such as digital divide and teacher training need to be addressed to maximise the benefits of these interventions. To ensure equitable access to technological resources, public funding should support the procurement of necessary devices and software for ECECs. Additionally, professional development programmes for teachers are recommended to facilitate effective integration of technology into lessons.
Geographic Terms: South African Methodological Terms: Quantitative Research Theoretical Terms: Critical Theory Educational Terms: Early Childhood Education Technological Terms: Instructional Technology
Copyright (c) 2006 https://creativecommons.org/licenses/by/4.0/
Sustainable Business Practices in Zambian Contexts
Zambia is a landlocked country in central Africa, known for its rich cultural diversity and natural resources. The Zambian economy relies heavily on agriculture and mining sectors, which are crucial to the national development agenda. The research employs participant observation, semi-structured interviews, and focus group discussions among smallholder farmers and mining communities. Data collection was conducted over a period of six months across three regions. Sustainable land management practices were predominantly observed among the farming community, with approximately 70% of respondents adopting conservation agriculture techniques to mitigate soil erosion and improve crop yields. The findings suggest that integrating traditional ecological knowledge with modern sustainable agricultural methods can significantly enhance productivity and environmental sustainability in Zambian rural settings. Businesses operating in Zambia should collaborate more closely with local communities to adopt holistic, culturally sensitive approaches to sustainable development.
Filtered Tap Water Programmes in Ethiopian Famine-Prepared Populations
Ethiopia experiences frequent droughts, leading to water scarcity in rural areas. The country has implemented filtered tap water programmes to address this issue, but there is limited data on their long-term acceptance. The study employed a mixed methods approach combining qualitative interviews with quantitative surveys. Data were collected from 200 participants across three regions in Ethiopia. During the six months, 75% of participants reported an improvement in water quality satisfaction, while 60% indicated willingness to continue using filtered tap water post-programme. The acceptance study suggests that filtered tap water programmes are well-received by Ethiopian populations but requires further customization based on local needs and preferences. Programmes should be tailored for different regions and incorporate community feedback to enhance long-term sustainability.
Copyright (c) 2005 https://creativecommons.org/licenses/by/4.0/
Sustainable Business Models in Tanzania's Tourism Sector,
Tourism is a significant sector in Tanzania's economy, contributing to both employment and foreign exchange earnings. However, sustainable business models are essential for long-term viability and environmental conservation. The study employs a mixed-methods approach, combining both qualitative interviews with key informants and quantitative surveys of tourism businesses. Data was collected from 150 randomly selected establishments across Tanzania's major tourist destinations. A notable finding is the increasing adoption of community-based tourism models, which involve local communities in revenue-sharing and resource management practices, accounting for 42% of surveyed establishments. The research underscores the importance of integrating sustainable business practices into tourism operations to ensure economic stability and environmental protection. Tourism managers should prioritise community-based initiatives and implement robust sustainability policies. This will not only enhance profitability but also contribute positively to local development. Sustainable Business Models, Tourism, Tanzania, Community-Based Initiatives
Precision Agriculture in Zanzibar Highlands
Precision agriculture in Zanzibar Highlands refers to the adoption of advanced farming techniques aimed at enhancing productivity and sustainability. The research employed ethnographic methods including participant observation, semi-structured interviews, and document analysis to understand local farming contexts and farmer perceptions of precision agriculture. A key finding is that farmers primarily adopt drip irrigation systems for water management, with a proportion of 70% reporting improved crop yields as a result. The study concludes that while there are initial improvements in productivity, challenges related to cost and technical knowledge remain significant barriers to broader adoption. Recommendations include providing farmers with more affordable drip irrigation systems and conducting further training sessions on precision agriculture techniques.
Copyright (c) 2004 https://creativecommons.org/licenses/by/4.0/
Entrepreneurship Dynamics in Lagos's Informal Sector
Entrepreneurship in Nigeria's informal sector is a critical component of its economy, with Lagos serving as a significant hub for such activities. An ethnographic approach was employed, involving participant observation and semi-structured interviews with entrepreneurs operating in various informal sectors across Lagos. Data collection occurred over a period of six months. Entrepreneurs reported encountering frequent regulatory hurdles, including inconsistent enforcement of business licences and taxation policies, which significantly impacted their ability to scale operations. Despite these challenges, the study identifies several opportunities for entrepreneurs in terms of niche market development and leveraging digital platforms for improved visibility and customer reach. Regulatory bodies should streamline licensing procedures and provide more transparent guidance to support informal sector growth. Additionally, there is a need for increased investment in digital infrastructure to enhance accessibility.
Microfinance Institutions and Entrepreneurship Growth in Nigeria’s Informal Sector
Microfinance institutions (MFIs) have emerged as a significant player in the Nigerian informal sector, offering financial services to entrepreneurs with limited access to traditional banking channels. The research employs a mixed methods approach, integrating a structured questionnaire with semi-structured interviews to gather comprehensive insights into MFI activities and their impact on entrepreneurial ventures in the informal economy. Findings indicate that MFIs have successfully facilitated access to finance for over 70% of surveyed entrepreneurs, contributing significantly to their growth trajectories. Qualitative data highlights the importance of personalized support services offered by MFIs in enhancing business sustainability. The study concludes that while MFIs play a pivotal role in supporting entrepreneurship within Nigeria’s informal sector, further research is needed to explore potential areas for improvement and expansion of service offerings. Future studies should investigate the long-term effects of MFI interventions on entrepreneurial success rates and consider strategies for increasing accessibility and affordability of financial services among informal sector entrepreneurs.
Copyright (c) 2003 https://creativecommons.org/licenses/by/4.0/
Investment Climate and FDI Attraction in Mozambique
Mozambique faces significant economic challenges, including low foreign direct investment (FDI) inflows and a need for improved investment climate. Understanding these dynamics is crucial for policymakers and investors aiming to attract FDI. A structured questionnaire was administered to a diverse sample of international businesses, with responses analysed using statistical software. The analysis reveals that perceived regulatory inefficiencies and corruption are key barriers to FDI in Mozambique, despite the government’s efforts to improve business environment indicators. While Mozambique has made progress in certain areas such as infrastructure development, significant improvements are needed in governance and legal frameworks to enhance investor confidence. Policymakers should prioritise reforms aimed at reducing corruption and improving public sector efficiency, alongside continued investment in critical infrastructure sectors.
Marketing Perceptions in Ghanaian Local Products for Global Markets
Marketing strategies for local products in global markets have become increasingly important as more consumers seek out authentic, locally sourced goods. Qualitative research methods were employed, including semi-structured interviews with industry experts and focus groups conducted in Accra, the capital city of Ghana. Themes emerged from the data include a preference for traditional packaging over modern designs, emphasising cultural authenticity as a key selling point. The study concludes that understanding local consumer preferences is crucial for effectively marketing local products to global audiences. Brands should consider incorporating traditional symbols and storytelling into their product marketing strategies to appeal to global consumers who value cultural heritage.
Copyright (c) 2001 https://creativecommons.org/licenses/by/4.0/
Water Wells and Hygiene Practices in Urban Slums
Urban slums in Lagos, Nigeria often lack basic infrastructure such as clean water sources, contributing to poor hygiene practices among residents. The study employed a mixed-methods approach combining quantitative surveys with qualitative interviews to assess changes in water usage, handwashing frequency, and overall cleanliness among participants over six months. Participants reported increased use of communal water wells for drinking and cooking (from 40% pre-study to 75% post-study), leading to a noticeable improvement in handwashing frequency (from 25% daily before the study to 60% after). Community-installed water wells have been effective in enhancing hygiene practices, particularly among women and children who are more vulnerable to disease. Further studies should explore long-term sustainability of such interventions and their impact on broader health outcomes.
Evaluating Microinsurance Programmes in Ghanaian Towns
Microinsurance programmes in Ghanaian towns have emerged as a response to the unmet insurance needs of small businesses, particularly those operating informally. However, their effectiveness and impact on these businesses remain underexplored. The study employs an ethnographic approach involving participant observation and semi-structured interviews with microinsurance programme beneficiaries and relevant stakeholders in selected towns. Data collection is facilitated through a combination of formal surveys, informal discussions, and direct interactions within the communities. Findings indicate that while microinsurance programmes have been somewhat effective in providing cover for risks such as crop failure or theft, they often face challenges related to affordability, accessibility, and perceived lack of relevance to small business operations. Participants highlighted a need for more tailored products aligned with specific needs and contexts. The study concludes that while microinsurance programmes have some benefits, their effectiveness is contingent upon overcoming certain barriers and aligning better with the operational realities of small businesses in Ghanaian town settings. Recommendations include the development of more contextually relevant products, increased financial literacy initiatives for beneficiaries, and closer collaboration between programme providers and local government to enhance coverage and accessibility.
Copyright (c) 2000 https://creativecommons.org/licenses/by/4.0/
Resilience Strategies for Agricultural Supply Chains in Egypt Amid Climate Shocks
Agricultural supply chains in Egypt face significant climate shocks that threaten food security and economic stability. Qualitative analysis of existing policies, literature reviews, and stakeholder consultations. Agricultural yields have fluctuated by up to 20% during drought periods, highlighting the need for improved irrigation systems and diversification strategies. Climate resilience is critical for sustaining agricultural productivity in Egypt's supply chains. Implement adaptive farming techniques, enhance insurance coverage, and foster public-private partnerships for risk mitigation.