Mobile learning apps have become increasingly popular in educational settings around the world, including Morocco. In Ethiopia, where there is a significant focus on education reform and technology integration into classrooms, Moroccan cities are at the forefront of this trend. Theoretical development will be conducted through systematic literature review, expert consultations, and qualitative analysis of existing data sets to identify trends and patterns related to the use of mobile learning apps in educational contexts. The theoretical framework developed will serve as a foundation for future studies aiming to enhance educational outcomes through the use of technology in Moroccan urban schools. Educators and policymakers should consider implementing mobile learning apps alongside traditional teaching methods, with ongoing monitoring and evaluation to ensure their effectiveness.