African Small Business Management | 14 December 2000
Enhancing Digital Literacy Among Self-Employed Women Entrepreneurs in Dakar Urban Centers: Market Access Opportunities
O, u, m, a, r, N, d, i, a, y, e
Abstract
Digital literacy is a critical skill for self-employed women entrepreneurs in urban centers of Senegal, particularly in Dakar. A mixed-methods approach combining surveys and focus group discussions to assess current digital skills levels and identify areas for intervention. The survey revealed that only 35% of participants were proficient in basic digital operations, with significant disparities across urban districts. Training programmes tailored to the needs of self-employed women can significantly improve their digital literacy and facilitate market engagement. Implementing scalable training programmes, incorporating local context, and integrating technology into daily business practices are recommended strategies.