Vol. 2012 No. 1 (2012)

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Mobile Banking and Financial Inclusion in Rural Kenya: A Mixed Methods Exploration

Samson Ochieng, Department of Research, University of Nairobi Kingsley Muthama, Moi University Gideon Kiprop, University of Nairobi Ngina Wanjiku, International Centre of Insect Physiology and Ecology (ICIPE), Nairobi
DOI: 10.5281/zenodo.18973930
Published: October 20, 2012

Abstract

Mobile banking has emerged as a critical tool for financial inclusion in rural areas of developing countries. A mixed-methods approach combining qualitative interviews and quantitative surveys was employed to gather insights from both business owners and community members. Mobile banking services were predominantly used for savings (72%) rather than other financial activities, indicating a strong preference for building long-term financial stability among rural Kenyan small businesses. The findings suggest that mobile banking can significantly contribute to improving the financial health and sustainability of small businesses in rural Kenya. Government policies should incentivize the adoption of mobile banking services by implementing subsidies or offering training programmes for business owners. Mobile Banking, Financial Inclusion, Small Businesses, Rural Kenya

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How to Cite

Samson Ochieng, Kingsley Muthama, Gideon Kiprop, Ngina Wanjiku (2012). Mobile Banking and Financial Inclusion in Rural Kenya: A Mixed Methods Exploration. African Small Business Management, Vol. 2012 No. 1 (2012). https://doi.org/10.5281/zenodo.18973930

Keywords

KenyaMobile BankingFinancial InclusionQualitative ResearchQuantitative AnalysisGeographic Information SystemsParticipatory Action Research

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Vol. 2012 No. 1 (2012)
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African Small Business Management

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