African Strategic Management Journal

Advancing Scholarship Across the Continent

Vol. 2006 No. 1 (2006)

View Issue TOC

Cross-Cultural Management Challenges in Pan-African Companies: A Theoretical Framework

Sifiso Masese, Wits Business School
DOI: 10.5281/zenodo.18837314
Published: May 17, 2006

Abstract

Cross-cultural management in Pan-African companies faces unique challenges due to diverse cultural backgrounds within these organizations. This study employs qualitative thematic analysis to explore the experiences and perspectives of managers in Pan-African companies operating within South Africa. The theoretical framework provides a robust model for understanding the complexities of managing diverse cultures in Pan-African companies within South Africa. Strategies such as implementing multilingual training programmes are recommended to mitigate language-related cross-cultural management challenges.

How to Cite

Sifiso Masese (2006). Cross-Cultural Management Challenges in Pan-African Companies: A Theoretical Framework. African Strategic Management Journal, Vol. 2006 No. 1 (2006). https://doi.org/10.5281/zenodo.18837314

Keywords

Pan-AfricanMulticulturalismHofstedeIntercultural CommunicationEthnocentrismCultural AdaptabilityCross-Cultural Leadership

References