African Urban Economics (Economics/Planning/Geography crossover) | 14 August 2008
Sustainable Business Models in Tanzanian Tourism Industry Comparatively Analysed
M, a, b, i, k, a, S, s, e, m, o, g, e, r, e, r, e, ,, K, a, m, i, t, i, M, w, a, l, i, m, u
Abstract
The Tanzanian tourism sector has experienced significant growth in recent years, driven by both domestic and international tourists. However, sustainability remains a critical challenge as many businesses operate without robust environmental or social safeguards. The research employs a mixed-methods approach combining qualitative interviews with quantitative data analysis from government reports and industry surveys. A total of 50 businesses were surveyed, representing various regions and business types across the sector. Sustainable Business Models have been adopted by approximately 40% of tourism enterprises in Tanzania, though there are notable variations between urban and rural settings with urban areas showing higher adoption rates (60%) than rural (25%). The study highlights the importance of government support and industry-led initiatives for promoting sustainable practices. Key challenges identified include limited financial resources and a lack of awareness about SBMs. Policy makers should prioritise funding for training programmes aimed at enhancing sustainability skills among tourism professionals, while encouraging partnerships between businesses to share best practices.