African Journal of Afrofuturism and Speculative Fiction | 13 October 2008
E-Reward System Adoption and Its Impact on Gender Equity Among Urban Youth in Kenya: A Socio-Digital Analysis
M, o, r, o, g, o, M, a, c, h, a, r, i, a, ,, J, o, k, M, w, a, i, ,, O, l, u, o, c, h, O, l, e, l, e, k, o, a, ,, K, a, m, a, u, K, i, o, n, i
Abstract
E-Reward Systems (ERS) are digital platforms that incentivize user engagement with reward points or tokens for various activities such as completing tasks, sharing content, and participating in community events. A mixed-methods approach was employed, combining quantitative data from survey responses with qualitative insights from focus group discussions. Data were collected through an online survey targeting urban youth aged 18-25 in Rift Valley cities. Qualitative data were analysed using thematic content analysis. The findings indicate that male participants received higher reward points compared to female participants (male:\(mean=45\), female:\(mean=37\); p<0.05), suggesting a gender bias affecting the distribution of rewards in E-Reward Systems. This study highlights the need for transparent and equitable reward mechanisms within E-Reward Systems to promote gender equity among urban youth in Kenya. A recommendation is to design E-Rewards systems with built-in gender-neutral incentive structures that provide equal opportunities for all genders, thereby fostering a more inclusive digital community environment.