Vol. 2009 No. 1 (2009)

View Issue TOC

Social Psychology in Action: Prejudice Reduction Strategies in Diverse South African Communities

Ntombifuthi Ngubane, Department of Research, Durban University of Technology (DUT) Siyabonga Cele, Department of Interdisciplinary Studies, Mintek Zola Xaba, Durban University of Technology (DUT) Kgosho Motshekga, North-West University
DOI: 10.5281/zenodo.18901189
Published: January 19, 2009

Abstract

Prejudice remains a significant social issue in diverse South African communities, influencing societal cohesion and equality. A qualitative study using semi-structured interviews with 20 community leaders from four distinct communities in South Africa. Data analysed through thematic content analysis. Community-led initiatives focused on intergroup dialogue (45%), cultural exchange programmes (30%), and mentorship schemes for marginalized groups (25%). While the most effective strategies were community-led, there was a need for more structured support from local government and national organizations. Local governments should prioritise funding for community-led initiatives and encourage cross-sector collaboration to address prejudice effectively.

Full Text:

Read the Full Article

The HTML galley is loaded below for inline reading and better discovery.

How to Cite

Ntombifuthi Ngubane, Siyabonga Cele, Zola Xaba, Kgosho Motshekga (2009). Social Psychology in Action: Prejudice Reduction Strategies in Diverse South African Communities. African Social Development (Interdisciplinary -, Vol. 2009 No. 1 (2009). https://doi.org/10.5281/zenodo.18901189

Keywords

African contextsqualitative methodssocial identity theoryprejudice reductioncommunity engagementintersectionalityethnography

Research Snapshot

Desktop reading view
Language
EN
Formats
HTML + PDF
Publication Track
Vol. 2009 No. 1 (2009)
Current Journal
African Social Development (Interdisciplinary -

References