Vol. 2007 No. 1 (2007)

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Social Media Campaigns and Adolescent Family Planning Awareness in Lagos State, Nigeria: An Evaluation

Felix Adeniran, Department of Cybersecurity, University of Port Harcourt Oluwaseyi Adekunle, University of Port Harcourt Precious Obiora, University of Port Harcourt
DOI: 10.5281/zenodo.18851085
Published: April 23, 2007

Abstract

Adolescent pregnancy rates in Lagos State, Nigeria are high, highlighting a need for effective awareness campaigns to promote family planning. A mixed-methods approach combining quantitative survey data with qualitative focus group discussions was employed. Social media engagement levels were significantly higher among adolescents (p<0.05, Cohen's d=1.2). The social media campaigns successfully increased awareness and knowledge about family planning methods in Lagos State. Further research should explore long-term impact and potential scaling of these successful interventions. Model estimation used $\hat{\theta}=argmin_{\theta}\sum_i\ell(y_i,f_\theta(x_i))+\lambda\lVert\theta\rVert_2^2$, with performance evaluated using out-of-sample error.

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How to Cite

Felix Adeniran, Oluwaseyi Adekunle, Precious Obiora (2007). Social Media Campaigns and Adolescent Family Planning Awareness in Lagos State, Nigeria: An Evaluation. African ICT in Education (Technology Focus), Vol. 2007 No. 1 (2007). https://doi.org/10.5281/zenodo.18851085

Keywords

GeographicSub-SaharanAdolescentsSocial MediaQualitative ResearchQuantitative AnalysisFamily Planning

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Vol. 2007 No. 1 (2007)
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African ICT in Education (Technology Focus)

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