African Studies Review (Broad Interdisciplinary) | 18 July 2001
Mobile Money in Rural Tanzania: Acceptance and Usage Patterns Amongst Households
K, a, m, a, d, h, e, n, u, K, i, b, w, a, n, a, ,, M, a, w, a, z, o, M, p, o, n, g, o
Abstract
Mobile money services have gained traction in rural areas of Tanzania, presenting an opportunity to enhance financial inclusion and economic development. A cross-sectional survey was conducted among a representative sample of rural households within one year, employing structured questionnaires to gather data on mobile money usage and perceptions. Mobile money acceptance rate reached 45% among surveyed households, with significant variation in usage frequency across different socio-economic groups. The findings suggest that while there is a notable uptake of mobile money services, disparities exist based on household income levels and education. Policy makers should consider targeted initiatives to enhance financial literacy and access for lower-income households to fully realise the benefits of mobile money.