Mobile Money in Rural Tanzania: Acceptance and Usage Patterns Amongst Households

Mobile money services have gained traction in rural areas of Tanzania, presenting an opportunity to enhance financial inclusion and economic development. A cross-sectional survey was conducted among a representative sample of rural households within one year, employing structured questionnaires to gather data on mobile money usage and perceptions. Mobile money acceptance rate reached 45% among surveyed households, with significant variation in usage frequency across different socio-economic groups. The findings suggest that while there is a notable uptake of mobile money services, disparities exist based on household income levels and education. Policy makers should consider targeted initiatives to enhance financial literacy and access for lower-income households to fully realise the benefits of mobile money.