African Creative Economy Studies (Interdisciplinary - Arts/Economics/Social) | 15 March 2012

Moroccan Grounds for Sustainable Business Practices in Africa: A Theoretical Framework

A, h, m, e, d, E, l, H, a, r, r, a, c, h

Abstract

Morocco’s diverse economic landscape presents unique challenges and opportunities for sustainable business practices in Africa. Theoretical approach based on literature review and expert consultations. A theoretical model is proposed, highlighting key factors such as environmental regulations and consumer awareness that influence sustainable practices. Policy recommendations aim at fostering a supportive environment for sustainable business development in Morocco and Africa.