Vol. 2002 No. 1 (2002)
Digital Transformation Impact on Retail Sector in Mali: An African Perspective
Saleh Camara, USTTB Bamako (University of Sciences, Techniques and Technologies)
Moussa Keita, Rural Polytechnic Institute (IPR/IFRA) of Katibougou
Issa Traore, Department of Research, Rural Polytechnic Institute (IPR/IFRA) of Katibougou
DOI: 10.5281/zenodo.18753273
Published: July 13, 2002
Abstract
Digital transformation has become a critical component of economic development in many parts of Africa, including Mali’s retail sector. A mixed-methods approach was employed, combining qualitative interviews with quantitative data analysis of retailer surveys. Retailers reported a significant increase (35%) in online sales following the implementation of e-commerce platforms. Digital transformation has transformed retail practices in Mali, necessitating adaptive business strategies to remain competitive. Retailers should invest in digital infrastructure and training programmes for their employees to enhance customer engagement and satisfaction.
How to Cite
Saleh Camara, Moussa Keita, Issa Traore (2002). Digital Transformation Impact on Retail Sector in Mali: An African Perspective. African Creative Economy Studies (Interdisciplinary - Arts/Economics/Social), Vol. 2002 No. 1 (2002). https://doi.org/10.5281/zenodo.18753273
Keywords
AfricanizationDigital DivideE-commerceInnovation AdoptionMarket TransformationQualitative ResearchTechnological Integration