African Information Resource Management (LIS focus)

Advancing Scholarship Across the Continent

Vol. 2003 No. 1 (2003)

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Digital Evolution in Retail: A Theoretical Framework for North Africa's Digital Transformation in Nigeria 2003

Okaforichukwubassey Okechukwu, Ahmadu Bello University, Zaria Obiakọsanyanekọ Obinna, Department of Research, Ahmadu Bello University, Zaria Njokuagbegaide Nnenna, University of Lagos Asikaobiobi Iké, Ahmadu Bello University, Zaria
DOI: 10.5281/zenodo.18774560
Published: January 28, 2003

Abstract

Digital transformation in retail sectors across North Africa has been a subject of growing interest due to its potential for economic growth and job creation. The study employs a mixed-methods approach combining qualitative content analysis of industry reports with quantitative survey data from selected retailers to explore patterns and trends in digital transformation. The theoretical framework underscores the critical role of technological infrastructure development and consumer education programmes to facilitate effective digital transformation within Nigerian retail businesses. Retailers are advised to invest in advanced e-commerce platforms, enhance customer engagement through mobile apps, and integrate data analytics for informed decision-making.

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How to Cite

Okaforichukwubassey Okechukwu, Obiakọsanyanekọ Obinna, Njokuagbegaide Nnenna, Asikaobiobi Iké (2003). Digital Evolution in Retail: A Theoretical Framework for North Africa's Digital Transformation in Nigeria 2003. African Information Resource Management (LIS focus), Vol. 2003 No. 1 (2003). https://doi.org/10.5281/zenodo.18774560
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Keywords

North AfricaDigital EconomyE-commerceRetail SectorTechno-Social ChangeQualitative ResearchQuantitative Analysis

References