African Commercial Law Review | 02 October 2001
E-commerce Strategies for Ethiopian Local Farmers: Metrics and Customer Satisfaction Analysis
M, u, l, u, g, e, t, a, A, y, e, l, e
Abstract
E-commerce platforms have emerged as a significant avenue for small-scale farmers to expand their market reach beyond traditional channels in Ethiopia. A cross-sectional survey was conducted among 200 randomly selected local farmers operating in Addis Ababa. Data collection included online questionnaires and semi-structured interviews. Among respondents, 65% reported increased sales through e-commerce platforms over the past year. Customer satisfaction with product quality and delivery speed was notably high at 82% The study underscores the potential of e-commerce for enhancing market access and improving profitability for Ethiopian local farmers. Local governments should provide more support in formulating policies that foster e-commerce adoption among small-scale farmers.