African Digital Media Studies (Media/Social focus) | 09 July 2005
Enhancing Rural Livelihoods through Agro-Tourism in Maasai Mara Villages: A Tanzanian Case Study
K, a, m, i, s, i, M, b, a, r, a, w, a, ,, N, k, a, t, h, a, I, y, a, g, a
Abstract
Agro-tourism has emerged as a promising strategy for enhancing rural livelihoods in Maasai Mara villages of Tanzania. A mixed-method approach combining qualitative interviews with quantitative surveys was employed to gather data from the participants in Maasai Mara villages. Participants reported an average increase of 20% in household income due to agro-tourism activities, indicating a positive impact on their livelihoods. Agro-tourism appears to be a viable strategy for rural development, although further research is needed to validate these findings and explore its scalability. Government policies should support the establishment of more agro-tourism enterprises in Maasai Mara villages to facilitate wider economic benefits. agro-tourism, rural livelihoods, Maasai Mara, Tanzania Model estimation used $\hat{\theta}=argmin<em>{\theta}\sum</em>i\ell(y<em>i,f</em>\theta(x<em>i))+\lambda\lVert\theta\rVert</em>2^2$, with performance evaluated using out-of-sample error.