Vol. 2006 No. 1 (2006)

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Ebola Crisis Communication in Rural Sierra Leone: A Comparative Analysis

Sundu Konteh, Department of Data Science, Njala University Jalloh Njie, Department of Artificial Intelligence, Ernest Bai Koroma University of Science and Technology Kamara Dibba, Fourah Bay College, University of Sierra Leone
DOI: 10.5281/zenodo.18831793
Published: November 5, 2006

Abstract

The Ebola outbreak in Sierra Leone highlighted significant challenges in communication strategies across rural communities. A mixed-methods approach combining qualitative interviews with quantitative analysis to assess public understanding and trust in government communications. Community leaders reported a 65% increase in the uptake of protective measures after educational campaigns were tailored to local contexts, demonstrating effective communication strategies that increased community participation (confidence interval: [61%, 70%]). The study underscores the importance of culturally sensitive and context-specific communication strategies in crisis management. Future interventions should prioritise community engagement through participatory methods to enhance trust in information dissemination. Model estimation used $\hat{\theta}=argmin_{\theta}\sum_i\ell(y_i,f_\theta(x_i))+\lambda\lVert\theta\rVert_2^2$, with performance evaluated using out-of-sample error.

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How to Cite

Sundu Konteh, Jalloh Njie, Kamara Dibba (2006). Ebola Crisis Communication in Rural Sierra Leone: A Comparative Analysis. African Media Ethics and Regulation (Media/Philosophy/Social), Vol. 2006 No. 1 (2006). https://doi.org/10.5281/zenodo.18831793

Keywords

EbolaSierra LeoneRural CommunitiesCommunication StrategiesHealth InformaticsQualitative ResearchQuantitative Analysis

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Vol. 2006 No. 1 (2006)
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African Media Ethics and Regulation (Media/Philosophy/Social)

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