Mobile Cinema as a Tool for Health Promotion: A Commentary on HPV Vaccine Advocacy in Nigerian Schools

Human papillomavirus (HPV) vaccine uptake in Nigeria remains suboptimal, hindered by misinformation and low awareness. Innovative strategies are needed to engage parents, the key decision-makers for adolescent vaccination. This commentary critically examines the potential of mobile cinema as a health promotion tool for improving HPV vaccine acceptance among parents of secondary school students in Abuja, Nigeria. As a commentary, this article synthesises and reflects upon existing literature and field observations regarding mobile cinema for health communication, within the specific context of HPV vaccine advocacy in Nigerian schools. Key insights: Mobile cinema shows integrating narrative storytelling with factual, expert-led question-and-answer sessions were particularly effective. Dramatised narratives helped personalise the abstract risks of cervical cancer, making them more tangible for parents. Mobile cinema represents a promising, culturally resonant medium for health promotion in Nigeria. Its immersive nature can address knowledge gaps and counter misinformation in a community-engaged setting. Health programmes should consider integrating mobile cinema into multi-component vaccine advocacy campaigns. Content must be locally tailored, and screenings should be paired with opportunities for direct dialogue with healthcare professionals. Health promotion, HPV vaccination, mobile cinema, health communication, Nigeria, vaccine hesitancy This commentary provides a focused analysis of an under-explored health promotion modality in the African context, offering practical insights for public health practitioners designing vaccine advocacy interventions.