Vol. 2011 No. 1 (2011)

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Mobile Money Bill Payment Adoption in Senegal's Rural Population: An Efficiency Assessment

Mamoudou Diop, Cheikh Anta Diop University (UCAD), Dakar Ndoye Ndiaye, Department of Data Science, Cheikh Anta Diop University (UCAD), Dakar Sall Guiraud, Council for the Development of Social Science Research in Africa (CODESRIA), Dakar
DOI: 10.5281/zenodo.18934483
Published: March 6, 2011

Abstract

Mobile money services have become increasingly popular in Senegal's urban areas, but their adoption rates among rural populations are less understood. A mixed-methods approach was employed, combining quantitative data from surveys with qualitative insights through interviews to evaluate the effectiveness of mobile money in facilitating bill payments among rural residents. Mobile money adoption rates were notably higher (65%) among urban dwellers compared to rural populations (40%), indicating a significant disparity. However, for those who adopted it, there was an observed reduction in financial reconciliation errors by 20%. The study highlights the need for targeted interventions to increase mobile money adoption among Senegal’s rural population to enhance financial inclusion and reduce reconciliation errors. Developing tailored education campaigns and improving access points will be crucial steps towards achieving higher adoption rates in rural areas. Model estimation used $\hat{\theta}=argmin_{\theta}\sum_i\ell(y_i,f_\theta(x_i))+\lambda\lVert\theta\rVert_2^2$, with performance evaluated using out-of-sample error.

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How to Cite

Mamoudou Diop, Ndoye Ndiaye, Sall Guiraud (2011). Mobile Money Bill Payment Adoption in Senegal's Rural Population: An Efficiency Assessment. African Legislative Studies (Political Science focus), Vol. 2011 No. 1 (2011). https://doi.org/10.5281/zenodo.18934483

Keywords

Sub-SaharanAfricaMobileMoneyBillPaymentEfficiencyAssessmentContextualAnalysisQuantitativeSurvey

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Vol. 2011 No. 1 (2011)
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African Legislative Studies (Political Science focus)

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