Digital Farmers' Markets and Small Farmer Profits in Nigerian Cities: A Comparative Study

Digital farmers' markets have emerged as a significant platform for small-scale agricultural producers in Nigeria's urban centers, particularly in cities like Lagos and Aba. These platforms offer an alternative to traditional marketplaces by leveraging digital technologies such as mobile applications and online portals. A comparative study design was employed, utilising surveys, interviews, and transactional analysis from selected cities. Data were collected over a year-long period to assess changes in market participation and profit levels among participating farmers. The findings reveal that digital farmers' markets have significantly increased farmer engagement by up to 40% compared to traditional marketplaces. Notably, these platforms have facilitated an average increase of 25% in sales revenue for small-scale producers. This study underscores the potential of digital farmers' markets as a viable solution for enhancing economic opportunities for small farmers in Nigerian urban settings, particularly through increased access to wider customer bases and improved market visibility. Policy makers should consider supporting initiatives that encourage digital adoption among small farmers, alongside investments in infrastructure and training programmes. Furthermore, continuous monitoring of these platforms is essential to ensure sustainable growth and development. Digital Farmers' Markets, Small Farmer Profits, Urban Agriculture, Nigeria, Psychological Impact