Vol. 2004 No. 1 (2004)

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Digital Transformation Dynamics in North African Retail Sector: A Theoretical Framework

Yaw Aggrey, Department of Interdisciplinary Studies, Noguchi Memorial Institute for Medical Research Kofi Adofo, University of Cape Coast Nana Baah, Department of Advanced Studies, Noguchi Memorial Institute for Medical Research
DOI: 10.5281/zenodo.18798032
Published: November 21, 2004

Abstract

Digital transformation in retail sectors across North Africa is gaining momentum, particularly in Ghana where traditional brick-and-mortar stores are increasingly integrating digital technologies to enhance customer experiences and operational efficiencies. A systematic review approach is employed to synthesize existing literature and conduct an in-depth analysis of relevant theoretical frameworks related to digital transformation and business operations. This theoretical framework provides foundational insights into the complex interplay between digital technologies and business operations within North African retail sectors. It highlights areas for further empirical research and practical application of these findings. Retail businesses in Ghana should prioritise investments in digital infrastructure, training employees on new technologies, and engaging with customers through innovative digital channels to stay competitive and customer-centric.

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How to Cite

Yaw Aggrey, Kofi Adofo, Nana Baah (2004). Digital Transformation Dynamics in North African Retail Sector: A Theoretical Framework. African Organizational Psychology (Social/Business overlap), Vol. 2004 No. 1 (2004). https://doi.org/10.5281/zenodo.18798032

Keywords

Sub-SaharanRetailDigitalizationTransformationInnovationTechnology AdoptionE-commerce

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Vol. 2004 No. 1 (2004)
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African Organizational Psychology (Social/Business overlap)

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