Social media platforms have become integral to communication in contemporary societies worldwide, including urban Ghana where rapid technological advancements are transforming interpersonal and intergroup interactions. The research employs a qualitative approach involving semi-structured interviews with participants from various socio-economic backgrounds and age groups. Data analysis is conducted through thematic coding and content analysis to identify recurring themes and patterns. Analysis of interview data reveals that social media primarily facilitates rapid dissemination of information across urban communities, often leading to both positive interactions such as fostering community cohesion and negative effects like misinformation spreading rapidly among youth groups. Urban Ghanaians leverage social media for diverse purposes including news consumption, entertainment, and community engagement. However, the study identifies areas where social media could be harnessed more effectively to promote constructive dialogue and mutual understanding. Policy makers should consider implementing guidelines that encourage responsible social media use in urban settings, particularly focusing on combating misinformation and enhancing digital literacy among youth.