Vol. 2010 No. 1 (2010)

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Social Marketing Campaigns for Blood Pressure Management Among Hypertensive Patients in South African Communities: A Scoping Review

Sipho Mkhize, African Institute for Mathematical Sciences (AIMS) South Africa Nomonde Ngubane, Department of Internal Medicine, African Institute for Mathematical Sciences (AIMS) South Africa Nolwazi Ngwenya, Department of Clinical Research, African Institute for Mathematical Sciences (AIMS) South Africa
DOI: 10.5281/zenodo.18904102
Published: October 19, 2010

Abstract

Hypertension is a significant public health issue in South African communities, with social marketing campaigns potentially offering an effective strategy for managing blood pressure. A scoping review approach was employed to identify, assess, and synthesize studies that investigated the impact of social marketing interventions designed for blood pressure management. The search included electronic databases such as PubMed, Scopus, and Web of Science. Findings indicated a broad range of campaigns targeting different demographics, with some showing promising outcomes in terms of increased awareness and behavioural changes towards managing hypertension. The review highlights the potential of social marketing to influence public health behaviors related to blood pressure management. However, there is variability in campaign effectiveness across studies. Future research should focus on evaluating specific components of these campaigns for optimal impact, including targeting strategies and community engagement mechanisms. Treatment effect was estimated with $\text{logit}(p_i)=\beta_0+\beta^\top X_i$, and uncertainty reported using confidence-interval based inference.

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How to Cite

Sipho Mkhize, Nomonde Ngubane, Nolwazi Ngwenya (2010). Social Marketing Campaigns for Blood Pressure Management Among Hypertensive Patients in South African Communities: A Scoping Review. African Veterinary Public Health, Vol. 2010 No. 1 (2010). https://doi.org/10.5281/zenodo.18904102

Keywords

African GeographyHypertension ManagementSocial MarketingCommunity HealthTheory of Planned BehaviourReview MethodsPublic Health Interventions

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Vol. 2010 No. 1 (2010)
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African Veterinary Public Health

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