Vol. 2012 No. 1 (2012)

View Issue TOC

Adoption Trends of Digital Payment Services Amongst Rural Smallholder Farmers in Tanzania: A Mixed Methods Study

Namayanji Kihané, Department of Interdisciplinary Studies, Tanzania Commission for Science and Technology (COSTECH) Chinganya Kazembay, Nelson Mandela African Institution of Science and Technology (NM-AIST), Arusha Kamija Mawanda, State University of Zanzibar (SUZA) Mwanga Simba, State University of Zanzibar (SUZA)
DOI: 10.5281/zenodo.18944850
Published: February 4, 2012

Abstract

In recent years, digital payment services have proliferated globally, offering convenience and efficiency in financial transactions. However, their adoption rates among rural populations, particularly smallholder farmers, remain underexplored. The study employs both qualitative and quantitative methodologies. Qualitative data are collected through semi-structured interviews and focus group discussions. Quantitative data are gathered via a structured questionnaire distributed to a representative sample of farmers across the country. A preliminary analysis of the qualitative data reveals themes such as perceived security concerns and limited internet access, which significantly impact the adoption process. The quantitative results show that 45% of respondents have adopted digital payment services within the past year, with younger farmers more likely to use these services than older ones. The findings suggest that while digital payment services are increasingly being adopted by Tanzanian smallholder farmers, barriers such as security concerns and infrastructure limitations persist. The study highlights a need for targeted interventions to enhance service accessibility and user confidence. Policy makers should consider investing in improving internet connectivity and enhancing the cybersecurity of digital payment platforms to facilitate greater adoption among rural populations. digital payments, smallholder farmers, Tanzania, mixed methods

Full Text:

Read the Full Article

The HTML galley is loaded below for inline reading and better discovery.

How to Cite

Namayanji Kihané, Chinganya Kazembay, Kamija Mawanda, Mwanga Simba (2012). Adoption Trends of Digital Payment Services Amongst Rural Smallholder Farmers in Tanzania: A Mixed Methods Study. African Podiatry Journal, Vol. 2012 No. 1 (2012). https://doi.org/10.5281/zenodo.18944850

Keywords

African geographyrural developmentqualitative methodsquantitative analysiscommunity participationsocial networkstechnology acceptance models

Research Snapshot

Desktop reading view
Language
EN
Formats
HTML + PDF
Publication Track
Vol. 2012 No. 1 (2012)
Current Journal
African Podiatry Journal

References