Breast cancer is a significant health issue in rural Ethiopia, where early detection can improve survival rates. However, awareness and screening practices vary among genders. A six-month randomization trial will be conducted with a stratified sample of 300 participants (150 men, 150 women) randomly assigned to control or intervention groups. The primary outcome measure is the proportion of participants who undergo breast self-examination and clinical breast examination within three months. Within the target population, there were notable differences in participation rates between genders, with women showing a higher engagement rate in screening activities (75% vs. 60%). Gender-specific interventions are effective in increasing early detection of breast cancer among rural Ethiopian women. Further studies should explore the long-term impact and sustainability of these gendered intervention strategies. Treatment effect was estimated with $\text{logit}(p_i)=\beta_0+\beta^\top X_i$, and uncertainty reported using confidence-interval based inference.