African Pharmacognosy Research (Core Science) | 13 July 2001
Public Awareness Campaigns Against Tobacco Use in Urban Youths of Accra, Ghana: Implementation and Evaluation Studies,
K, o, f, i, A, m, o, a, k, o, ,, E, s, i, A, m, a, f, o, ,, Y, a, w, A, y, i, t, t, e, y, ,, A, b, e, n, a, A, d, o, m, a, a
Abstract
Public awareness campaigns are crucial in reducing tobacco use among urban youths, particularly in settings with high prevalence rates. A mixed-methods approach was employed, including pre- and post-campaign surveys for quantitative data collection, focus group discussions for qualitative insights, and analysis using chi-squared tests to assess campaign effectiveness. The educational campaigns significantly increased youths' knowledge about the health risks of smoking (from 25% to 60%) and their intention to avoid tobacco products (from 30% to 75%). While the campaigns were effective in enhancing awareness, further research is needed to assess long-term impact and identify strategies for sustained engagement. Future interventions should incorporate multimedia platforms and peer-led sessions to increase campaign reach and effectiveness. Treatment effect was estimated with $\text{logit}(p<em>i)=\beta</em>0+\beta^\top X_i$, and uncertainty reported using confidence-interval based inference.