Comparative Arts and Humanities studies have gained traction in recent years, particularly focusing on African contexts. The research employs qualitative methodologies including participant observation and semi-structured interviews within a selected community of Gambian artists and scholars. Themes emerged around the tension between traditional oral storytelling practices and modern digital media use among contemporary Gambia-based artists. Findings suggest that while traditional arts are being preserved, there is also an increasing integration with global cultural trends. Further research should consider longitudinal studies to assess how these discourses evolve over time in different generational contexts. Gambia, Arts and Humanities Discourse, Ethnography, Cultural Preservation