About the Journal

African Marketing Communications is a peer-reviewed, open-access journal under the Pan African Research Journals (PARJ) platform. It is positioned as a dedicated venue for scholarship in interdisciplinary scholarship, with particular attention to Marketing Communications.

Editorial Positioning

African Marketing Communications welcomes manuscripts that make a clear scholarly contribution, engage meaningfully with prior literature, and present findings or arguments in a form suitable for long-term academic use. The editorial direction of the journal prioritises rigorous multidisciplinary dialogue, methodological transparency, and relevance to African and global knowledge communities.

The journal is especially interested in work that speaks to African contexts without becoming parochial: submissions should be locally grounded where appropriate, but analytically strong enough to travel across institutions, disciplines, and regions.

Research Coverage

The journal publishes work connected to Marketing, Communications. Suitable submissions may include original research, review articles, comparative studies, perspective pieces, and methodological contributions. Across these formats, the editorial office expects coherent framing, an explicit contribution, and methods or reasoning that are inspectable by readers and reviewers.

Contributors should explain how their study or argument extends current knowledge, resolves a recognised problem, tests an approach, or provides a sharper synthesis of existing evidence.

Methodological Orientation

Although the journal is open to different study designs and intellectual traditions, it expects submissions to use methods appropriate to the research question. Typical methodological expectations include mixed analytical approaches, careful synthesis, and explicit explanation of how claims are supported.

Scholarly Community

African Marketing Communications serves scholars working across disciplinary boundaries and readers seeking research with practical and conceptual value. The journal is therefore edited for both subject-matter specialists and well-informed adjacent readers. Articles should remain technically sound while also explaining why the work matters, who may use it, and what limitations shape the interpretation of findings.

Access and Visibility

The journal operates a structured editorial screening and peer-review process designed to increase the visibility of well-edited open-access scholarship. Submissions are checked for scope fit, metadata completeness, similarity concerns, ethical compliance, and presentation quality before they move to external review or editorial decision.

Accepted content is prepared for stable online publication, archival access, citation visibility, and indexing support across the PARJ network.

Editorial Standards

Authors are expected to submit work written in clear UK English, supported by accurate references, transparent declarations, and a level of reporting proportionate to the claims being made. In this journal, high-quality reporting means editorially disciplined writing, accurate citation, and evidence that is commensurate with the claims made.

Where applicable, manuscripts should also address ethics approval, participant protections, consent, funding, conflicts of interest, and data or materials availability.