African Marketing Communications

Advancing Scholarship Across the Continent

Vol. 2008 No. 1 (2008)

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Cross-Cultural Management Challenges in Pan-African Companies in Botswana

Motswalinang Moletsane, Botswana International University of Science & Technology (BIUST) Makwana Tshepo, Botswana International University of Science & Technology (BIUST)
DOI: 10.5281/zenodo.18880724
Published: August 5, 2008

Abstract

Cross-cultural management challenges are increasingly recognised as significant barriers to organisational success in multinational settings. A qualitative approach was employed through semi-structured interviews with executives from various Pan-African firms based in Botswana, supplemented by secondary data analysis of existing literature. Findings indicate that cultural misunderstandings contribute significantly to managerial effectiveness, affecting decision-making processes and team cohesion. Pan-African companies operating in Botswana must develop more culturally sensitive leadership models and communication strategies to enhance cross-cultural competence. Develop training programmes for managers on diverse cultural norms and behaviors; integrate cultural competency into company-wide policies and practices.

How to Cite

Motswalinang Moletsane, Makwana Tshepo (2008). Cross-Cultural Management Challenges in Pan-African Companies in Botswana. African Marketing Communications, Vol. 2008 No. 1 (2008). https://doi.org/10.5281/zenodo.18880724

Keywords

Pan-AfricanMultinationalCulturalDiversityEthnocentrismInterculturalCommunicationHofstedeModelCrossCulturalTraining

References