African Marketing Communications

Advancing Scholarship Across the Continent

Vol. 2005 No. 1 (2005)

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Filtered Tap Water Programmes in Ethiopian Famine-Prepared Populations: Six-Month Acceptance Study

Mekonnen Assefa, Department of Research, Addis Ababa Science and Technology University (AASTU)
DOI: 10.5281/zenodo.18820211
Published: July 9, 2005

Abstract

Ethiopia experiences frequent droughts, leading to water scarcity in rural areas. The country has implemented filtered tap water programmes to address this issue, but there is limited data on their long-term acceptance. The study employed a mixed methods approach combining qualitative interviews with quantitative surveys. Data were collected from 200 participants across three regions in Ethiopia. During the six months, 75% of participants reported an improvement in water quality satisfaction, while 60% indicated willingness to continue using filtered tap water post-programme. The acceptance study suggests that filtered tap water programmes are well-received by Ethiopian populations but requires further customization based on local needs and preferences. Programmes should be tailored for different regions and incorporate community feedback to enhance long-term sustainability.

How to Cite

Mekonnen Assefa (2005). Filtered Tap Water Programmes in Ethiopian Famine-Prepared Populations: Six-Month Acceptance Study. African Marketing Communications, Vol. 2005 No. 1 (2005). https://doi.org/10.5281/zenodo.18820211

Keywords

EthiopiaWater QualityFiltered Tap WaterAcceptance StudyMixed MethodsCommunity EngagementAnalytic Hierarchy Process

References