Vol. 2010 No. 1 (2010)

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Indigenous Knowledge Systems in Zambian Business Practices: A Comparative Study

Musonda Chituwo, Mulungushi University Kabanda Bwelevu, Department of Interdisciplinary Studies, Zambia Agricultural Research Institute (ZARI) Chinyengozi Musokotwane, Department of Advanced Studies, Mulungushi University
DOI: 10.5281/zenodo.18915931
Published: September 16, 2010

Abstract

Indigenous Knowledge Systems (IKS) in Zambia encompass traditional practices that influence business decision-making processes. Understanding these systems is crucial for businesses aiming to integrate them into their operations, thereby enhancing cultural sensitivity and effectiveness. The research employs a comparative case study approach, utilising secondary data from reputable industry reports and interviews with key stakeholders. The sample includes businesses operating in agriculture, mining, hospitality, and retail sectors. A notable finding is the significant role of traditional medicine in agricultural business practices, where indigenous healers are consulted for crop health advice, influencing yield predictions and pest control strategies. The study reveals a complex interplay between Western management practices and IKS, highlighting the necessity for businesses to integrate cultural knowledge effectively to achieve sustainable growth. Businesses should engage with local communities through partnerships that respect and incorporate traditional wisdom. This approach can lead to more culturally aligned business strategies and improved market acceptance.

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How to Cite

Musonda Chituwo, Kabanda Bwelevu, Chinyengozi Musokotwane (2010). Indigenous Knowledge Systems in Zambian Business Practices: A Comparative Study. African Marketing Communications, Vol. 2010 No. 1 (2010). https://doi.org/10.5281/zenodo.18915931

Keywords

ZambianAfricanizationIndigenizationDualismHermeneuticsAppropriationLocalization

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Vol. 2010 No. 1 (2010)
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African Marketing Communications

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