Vol. 2010 No. 1 (2010)

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Sustainable Models in Tanzania's Tourism Industry Framework

Mupege Njauu, Tanzania Commission for Science and Technology (COSTECH) Kamasi Ngumbi, Department of Interdisciplinary Studies, Ardhi University, Dar es Salaam
DOI: 10.5281/zenodo.18915901
Published: September 8, 2010

Abstract

Sustainable business models have gained significant attention in various industries globally, including tourism. Tanzania's tourism sector is particularly crucial for economic development and cultural preservation. The study employs a qualitative approach, synthesizing data from academic journals, industry reports, and interviews with stakeholders representing different sectors of Tanzania's tourism economy. The theoretical framework identifies these as essential components for sustainable development in the Tanzanian tourism sector, offering a roadmap for future research and policy. Policy makers should prioritise community-based initiatives, promote eco-friendly tourism practices, and enhance consumer education on responsible travel to ensure long-term sustainability.

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How to Cite

Mupege Njauu, Kamasi Ngumbi (2010). Sustainable Models in Tanzania's Tourism Industry Framework. African Marketing Communications, Vol. 2010 No. 1 (2010). https://doi.org/10.5281/zenodo.18915901

Keywords

TanzaniaGeographical IndicatorsSustainability TheoryStakeholder AnalysisGreen AccountingCSRDevelopment Economics

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Vol. 2010 No. 1 (2010)
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