Vol. 2003 No. 1 (2003)
The Evolution and Adoption Dynamics of Online Marketplaces in East African Agribusinesses within Equatorial Guinea's Context
Gabriel Mangua, Department of Advanced Studies, National University of Equatorial Guinea (UNGE)
Luis Nguema, Department of Advanced Studies, National University of Equatorial Guinea (UNGE)
Carmen Bonga, National University of Equatorial Guinea (UNGE)
Felicia Ngueuma, National University of Equatorial Guinea (UNGE)
DOI: 10.5281/zenodo.18775751
Published: October 18, 2003
Abstract
Online marketplaces have emerged as significant disruptors in various sectors globally, including East African agribusinesses. A qualitative approach was employed to analyse existing literature and case studies from selected countries in East Africa. The adoption rate varies significantly across different types of online marketplaces and geographical regions within East Africa. Investment should be prioritised in developing digital literacy programmes for smallholders to maximise benefits from online platforms.
How to Cite
Gabriel Mangua, Luis Nguema, Carmen Bonga, Felicia Ngueuma (2003). The Evolution and Adoption Dynamics of Online Marketplaces in East African Agribusinesses within Equatorial Guinea's Context. African Creative Economy Studies (Interdisciplinary - Arts/Economics/Social), Vol. 2003 No. 1 (2003). https://doi.org/10.5281/zenodo.18775751
Keywords
GeographicAgribusinessOnlineMarketplacesAdoptionDynamicsContext